Contact Number
Cultural Programs510-421-3535
Booths & General Info 510-894-MELA

About Us

Association of Indo Americans (AIA) is a non-profit organization which provides a forum to explore the rich and diverse heritage of the Indian American community living in the United States. The mission of AIA is to foster and promote cultural and social interactions among the members,facilitate cultural events and educational programs pertaining to the Indian subcontinent, celebrate the diverse cultural heritage of the Indian subcontinent and shares this rich culture with the community we now call home, USA. AIA also strives to provide support services to members of the Indian American community in the USA.

AIA promotes creative freedom to all communities that identify with India and the Indian diaspora. We want to encourage healthy competition to push creative limits in all aspects that speak of our culture including Indo-american culture. We will strive to do this in the most utopian way possible to create a safe, environment for everyone whose intention it is to promote creative cultural advancements of this community in a selfless and sustaining manner. We will pledge to bring all corners of our community to reflect the true colors of our vibrant culture.


Kids Zone

Kids will have a GALA time at Swades. Never before seen rides, attractions, games & characters will make this kid friendly event a memorable one for kids of all ages, their parents & grand parents.

Kids Zone Attractions:

Interactive Live Characters
For the first time in the USA, get ready to meet, greet and interact with a lot of Live Characters such as ChotaBheem, Bal Ganesh. Sri Krishna, Hanuman, Captain America, Spiderman, Hello Kittie & many more. Take loads of pictures and of course selfies with all your favorite characters!

Petting Zoo
Get ready to spend time with few animals, pamper them & pet them!

Pony Rides
Walk away in style on the back of a Pony. Selfie time & Pony time it is!

Games & Rides

Lot of fun, entertaining and never-before-seen rides will make this and exciting event for kids & adults!

India Gate Express & Golden Gate Express

Get onboard with our 2 unique trains India Gate Express & Golden Gate Express and take tour of our entire event. Another first in any Bay Area Mela – Don’t Miss It!

Facepainting & Balloons


Flag Hoisting

Bharat Maata ki Jai!! Vandemataram!!

Let's sing Indian National Anthem and salute with pride as we hoist the Indian National Flag @ Swades along with various dignitaries, Congressmen, Mayors, representatives from various Indian organizations & many others. Bring your kids & family and lets Celebrate India with Pride!

Check this space for the exact timings of the Flag Hoisting!


Free Concert

Concert, Flag hoisting, & Parade festivities : 5-9pm

Enjoy a non-stop enthralling Open Air Free Concert by a popular Bollywood Singer.


Reptile Show

A first of its kind and never before in any Desi Mela. Come witness Reptile Show that will be not only educative but adventurous & fun as well. Perfect for everyone - kids & adults alike


Sea Lion Show

A first of its kind and never before in any Desi Mela. Come witness Sea Lion Show that will be not only educative but adventurous & fun as well. Perfect for everyone - kids & adults alike.


20+ Rides

This years Swades will be the BIGGEST Desi Mela in California. We will have 20+ Rides for everyone to enjoy - Ferris Wheel, Swing Rides, Slides, Trains, Watergames - MANY - More than you can count


Great India Food Fest

Tasy, delicious, yummylicious food awaits you at Swades. Get ready to relish the taste of India from BhelPuris to Biryanis, Chaats to Chai, Dosa to Kababs !


Vendor Booths

Swades will feature a lot of clothing, jewellery, non-profits, schools, education, spiritual & many other vendor booths to give you a Mela& Exhibition experience back in India.

If you are a vendor and interested to have your booth at the event, please fill the following form

Contact Number
Or call us at 510-894-MELA

Vendor Form


Cultural Programs

Swades will feature day long cultural programs showcasing dance & art forms from across India. It’s a great opportunity and platform for individuals, groups & dance schools to display their talent infront of thousands of audience.

If interested to be part of the Cultural Program @ Swades



For any Questions Contact Vijaya @ 510-421-3535

Competition participation is FREE at Swades. Competitions are being held in multiple categories and exciting prizes to win:

Running races:

  • Lemon and spoon
  • Tug - O - war
  • Long Jump
  • Art Competitions
  • Photography
  • Shortfilms

Age groups : 5-8, 9-12, 13-18, Adults & Seniors

Categories : Male & Female

If interested please fill the following details:


Carnival Games

We will have a line up of super fun & entertaining games that you can play along with your family. Fun times & memories for lifetime!

Remember all the fun times with family at local melas & exhibitions back in India. Missing it?

Worry no more - Swades will make you nostalgic with all those memories with our Carnival Game section. We will have a line up of super fun & entertaining games that you can play with along with your family. Fun times & memories for lifetime!

As to what games - you need to come, check them out and have fun!


Street Shows

What's an Indian Mela without shows? Along with the day long scintillating cultural programs on the main stage, Swades will also bring you a lot of interactive street shows like juggling acts, unicycle, stilt walkers, marionettes, street magic, shows & lot more!

Make sure to look around when you are at Swades - our performer might be right next to you ;)


DJ & Dance Junction

Swades is not just for kids and adults .. it's for the youth as well!

We want all youngsters and young at hearts to have a fantastic time @ Swades. We are bringing you an unique dimension : DJ & Dance junction : that will thoroughly engage, entertain & enthrall everyone young at heart!

It's an unique corner that will feature non-stop hip, trendy, dazzling and top 40 music from some of the top DJs across the USA. Along with the foot tapping music, we will also have a dance forum that will allow everyone to have a great time and we will also be giving away a lot of instant prizes for various dance contests we conduct!

Bring your best dance moves on!


Supporting Organizations

  • American Organization for Development of Bihar (AODB)
    American Organization for Development of Bihar (AODB)
  • Asha
    Asha Jyothi Organization
  •  Association of Rajasthan in America (Bay Area)
    Association of Rajasthan in America (Bay Area)
  • Bihar Foundation (USA - California Branch)
    Bihar Foundation (USA - California Branch)
  • BATA
    BATA (Bay Area Telugu Association)
  • BATM
    (BATM ) Bay Area Tamil Manram
  • Bay Malayali
    Bay Malayali
  • Bihar
    Bihar Association
  • Brahmakumaris
  • Gujarati Cultural Association (GCA)
    Gujarati Cultural Association (GCA)
    GOPIO (Global Organization of the People of Indian Origin)
  • ILP
    ILP (India Literacy Project)
  • Indo American Society
    Indo American Society of Bay Area
  • Indo-American Community Federarion
    (IACF) Indo-American Community Federarion
  • Kashmiri Task Force
    (KTF) Kashmiri Task Force
  • Paatasala
  • PCA
    PCA (Punjabi Cultural Association)
  •  Rajasthan Association of North America
    RANA (Rajasthan Association of North America)
  • SRCA
    SRCA (San Ramon Cricket Association)
  • SEF
    SEF (Sankara Eye Foundation)
  • SRCA
    Spandana organization
  • TANA
    TANA (Telugu Association of North America)
  • TCA
    TCA (Telangana Cultural Association)
  • TDF
    TDF (Telangana Development Forum)
  • United Fiji Association
    United Fiji Association
  • UPMA
    UPMA (Uttar Pradesh Mandal)
  • VEDA
    VEDA Temple
  • VT Seva
    VT Seva

Free Health Camps

We are very happy to announce that we will have Free Health Camps that Bay Area Community can take advantage of to check the well being of their families.

Free Health Fair:

Conducted by: El Camino Hospital South Asian Heart Center (SAHC)
Time: 11:00AM - 03:00PM
Ages: All

FREE Medical & Medicare Counselling:

Provided by Centers for Medicare & Medicaid Services – the federal agency that oversees the Medicare and Medicaid programs, as well as Affordable Care Act programs like Covered California.

Information and counseling will be provided on available health programs – Medicare (mostly for people 65+); MediCal (for lower income people); Covered California (for anyone else without insurance – including recent immigrants. They can also refer people to appropriate agencies if they need more detailed information.

You can directly walk-in to attend the FREE medical and dental camps at Swades. However, registration is recommended.


Your input is valuable. Please feel free to contact us with your ideas, suggestions or concerns.