About the Festival
The Dussehra Diwali Dhamaka (DDD) is not just a festival – it’s the largest Indian celebration in North America,
drawing over 30,000 attendees to the Bay Area. This iconic event combines the essence of Dussehra and Diwali
into one unforgettable day of culture, devotion, entertainment, shopping, and community spirit.
This year, DDD will also make history by being featured in New York City’s Times Square Diwali Celebrations,
showcasing the pride of the Bay Area Indian community on a global stage.
Signature Highlights
The Best of Dussehra
- Dandiya Night Extravaganza – Dance to live beats in the largest Garba/Dandiya celebration.
- Ravan Dahan – Witness the dramatic destruction of Ravana, symbolizing the victory of good over evil.
- Ram Leela – A spectacular theatrical performance of the epic Ramayana.
The Best of Diwali
- Spectacular Fireworks Show – Bay Area’s grandest Fireworks and light display.
- Maha Mangal Aarthi for Goddess Laxmi – Join thousands in a powerful prayer for prosperity.
- Lights & Décor – Traditional Diwali ambiance with lamps, rangoli, and festive vibes.
Biggest Indian Shopping Festival
- Over 150+ vendors and booths – the largest Indian marketplace in North America.
- Fashion, jewelry, décor, arts, crafts, and Diwali essentials.
Mega Food Festival
- Culinary journey across India – from North Indian chaats to South Indian delicacies, Indo-Chinese, street
food, and festive sweets.
Kids Carnival & Family Fun
- Amusement rides, carnival games, and activities for children of all ages.
- Storytelling and cultural experiences to engage kids in festive traditions.
Sports & Art Competitions
- Competitions for youth and adults, blending cultural learning with fun.
- Prizes and recognition for community talent.
Ram Mandir Experience
A spiritual space for reflection, devotion, and blessings.
Cultural & Entertainment Stage
- High-energy Bollywood & Tollywood performances.
- Local and international artists, music bands, and dance troupes.
- Community-driven showcases and engagement activities.
Event Details
- Date: Saturday, October 11, 2025
- Venue: Alameda County Fairgrounds, Pleasanton, CA
- Time: 12:00 PM – 11:00 PM
- Expected Attendance: 30,000+
- Tickets: www.sulekha.com/aia
Why You Can’t Miss It
- The only event in North America that unites the magic of Dussehra + Diwali in one grand celebration.
- Experience India’s cultural richness – from spiritual rituals to modern entertainment.
- Shop, eat, dance, pray, and celebrate with 30,000+ community members.
- Be part of history – as DDD makes a mark on Times Square in New York this year for Diwali!
Organized By
Association of Indo Americans (AIA) – Connecting communities through flagship festivals like Holi, Maya
Bazaar, Swades, and Dussehra Diwali Dhamaka, with a mission to celebrate heritage and unity.
